How is scheduled delivery set up? Can I customize the delivery time?

Once you’re satisfied with a version of the report, Mobbi can proactively turn that report setup into a scheduled task. By default, delivery is set for the morning in your time zone. If you want to change the delivery time or update the platforms and keywords being tracked, just tell Mobbi anytime and the settings will be updated—no manual setup required.

How does the report identify "breakout content"?

Mobbi focuses on identifying two types of breakout signals: first, accounts with relatively small followings that still produce a single highly viral post; second, emerging topics that are rising rapidly in a short period, especially those taking off within the last 48 hours. These are labeled as "🆕 Emerging" or "📈 Fast Rising" to help you catch opportunities early in the trend cycle.

How does Mobbi make sure the content it sends is truly "trending" rather than low-traffic content?

Mobbi has platform-specific expertise in what counts as high-performing content. For example, on TikTok, ultra-hot content usually means over 1 million views, while YouTube uses a relatively lower benchmark. During collection, Mobbi uses broad and generalized keywords to maximize coverage, then applies a second round of filtering to match your needs. This ensures every item in the report meets a platform-relevant standard for being truly popular, rather than filling space with low-performance content.

What languages does the report support? Can it track overseas market trends?

By default, the report language matches the language you use when speaking with Mobbi. The tracked region also defaults to the region associated with your language, but you can explicitly request markets such as "North America" or "Southeast Asia." Mobbi will prioritize platform data from that region to help global brands and cross-border creators understand real-time trends in their target markets.

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Mobbi's social media trend tracker monitors TikTok, Instagram & YouTube overnight and sends a daily briefing straight to you. Never miss a trend. Try it free.

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How it works

3 steps to a finished result.

01 / 03
Choose platforms and focus areas
Tell Mobbi which social platforms, industry niches, or keywords you want to track. If you don’t specify, it will default to broad trend coverage across the five major platforms.
02 / 03
Auto-collect and analyze trends
Mobbi captures high-performing content, engagement data, and audience sentiment across platforms in real time, then intelligently filters for trend signals that truly matter.
03 / 03
Get a scheduled morning report
Based on your time zone, Mobbi automatically delivers a rich, easy-to-read trend insights report every morning, so you start the day already up to speed on what’s happening online.

A few things you might be wondering

If you don’t specify a platform, Mobbi will by default cover trending content evenly across the five major platforms: TikTok, Instagram, YouTube, X, and Facebook. If you don’t specify an industry, the analysis period will default to the past week, and the regional focus will match the region associated with your language, so the report stays highly relevant to your real use case.

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